Digital Marketing Strategy: Theory and Practice

This introductory digital marketing online course, provides a strong foundation on digital marketing strategy, equipping you with the best tools and practices to create a digital strategy that supports your professional or business objectives. These might include building brand awareness, driving website traffic or app conversions. If digital marketing feels like a minefield to navigate, you’re in the right place! We have condensed key takeaways for those who need a short, interactive and practical course on digital marketing strategy. This digital marketing strategy covers 10 major online marketing topics: 

• Market Research: Get to know your competitors and customers.
• WordPress: Create a free, customisable and mobile-friendly website.
• SEO: Optimise your platform and attract the right people.
• Google Ads: Rank on the first page with keyword targeting.     
• Content Strategy: Build an effective strategy and add value.
• Social Media Marketing: Interact with customers on a personal level.
• Social Media Advertising: Target your audience with paid campaigns.
• Email Marketing: Build a loyal community and nurture leads.
• App Marketing: Acquire users through organic and paid efforts.
• Google Analytics: Track metrics and improve your content strategy.

Who this course is for

• Business owners (existing and pre-launch) who need a starting point 
• Anyone looking to get into the digital marketing profession
• Anyone looking to drive traffic to their website

Certificate and Lifetime Access

Purchase your certificate upon completion of this digital marketing strategy online course!

Lifetime access to this digital marketing strategy online course

What are you waiting for? Click ‘enroll’ to get started!